Through Shopee Live Streaming, Terry Palmer Towel Sales Increase by 40 Percent: https://www.cnnindonesia.com/ekonomi/20241011123421-625-1154226/lewat-shopee-live-streaming-omzet-handuk-terry-palmer-naik-40-persen/11 October 2024
Collaborating with Shopee, Terry Palmer decided to utilize the Shopee Live feature. According to Wilson, they know that live streaming is not a momentary shopping trend, but rather a marketing strategy that is relevant to the times. The interactive Shopee Live feature allows consumers to see products directly as if shopping in a physical store. The difference is, consumers don't need to leave the house, with the ease of making shopping decisions that are just as easy.

In addition to Shopee Live, Terry Palmer also utilizes the Shopee Video feature to display products through dynamic and attractive visual content. Through Shopee Video, consumers can see products in detail along with how to use them, and immediately claim vouchers while watching videos. This voucher-equipped feature not only increases brand awareness but also significantly drives sales.

First 3 Party Collaboration in Indonesia! Charm Sanitary Napkin Brand, YKPI & Ministry of Health: https://p2ptm.kemkes.go.id/kegiatan-p2ptm/dki-jakarta/kolaborasi-3-pihak-pertama-di-indonesia-brand-pembalut-charm-ykpi-kementerian-kesehatan-meluncurkan-slogan-ayo-sadari-setelah-menstruasi-menuju-0-penemuan-kanker-payudara-stadium-lanjut/6 October 2022
The Charm sanitary napkin brand collaborated with YKPI (Indonesian Breast Cancer Foundation) and the Ministry of Health of the Republic of Indonesia (Kemenkes) to launch the slogan "Let's BSE After Menstruation" at a press conference held on October 6 at the Mulia Hotel, Jakarta. This collaboration of 3 parties with the theme of early detection of breast cancer cases between the private sector, non-governmental organizations and the Ministry is the first of its kind in Indonesia. In addition, with the donation given by Charm to YKPI to penetrate the breast self-examination (BSE) movement, it is hoped that it can support Pink Ribbon activities in October which is celebrated as breast cancer awareness month, in order to contribute to the realization of the discovery of advanced breast cancer launched by Ministry of Health.