The Biscuit King’s Defensive Secret
www.swa.co.id, 2004-07-22
Despite increasing number of local and multinational competitors, Khong Guan has managed to maintain its market leader position in the biscuit market. Khong Guan’s success was due to the fact that it continued to maintain its quality and loyal consumers. Some say that a religious holiday, Id-el-Fitri for example, is not complete without Khong Guan canned biscuit’s presence. Currently, Khong Guan holds 35 percent of market share.