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Industry News
Turnover of National Advertising Industry Reaches Rp.57 Trillion: www.jambi-independent.co.id, 10 October 2009
Although the national advertising industry has been facing challenges in the past year, its turnover continued to rise. It is projected to rise 17 percent to Rp.55 trillion to Rp.57 trillion in 2009.
Media Ad Expenditure Predicted to Rise 20 Percent: Bisnis Indonesia, 10 February 2007, page 5
Advertisement expenditures of all media are predicted to rise by 20 percent in 2007. Telecommunications sector, the largest advertiser in 2006, holds 25 percent of consumption markets in 12 regions. From all the available media, newspaper will be subjected to the highest increase (28 percent) during the year. Advertisement increase in newspapers is due to the fact that advertisers still focus on sales building and social building elements. Overall, the increasing ad expenditure will come from 5 categories, which are telecommunications, motorcycle, banking, face cleanser and corporate social responsibility (CSR).

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PT. Dataindo Inti Swakarsa makes no representation to any other person with regard to the completeness or accuracy of the data or information contained herein, and it accepts no responsibility and disclaims all liability (save for liability which cannot be lawfully disclaimed) for loss or damage whatsoever suffered or incurred by any other person resulting from the use of, or reliance upon, the features, functions, tools, data or information contained herein.Information provided is not financial product advice. This report contains general information only. It is not intended as financial product advice and must not be relied upon as such. You should consider obtaining independent advice tailored to your specific circumstances before making any financial decisions. Copyright in this publication is owned by PT. Dataindo Inti Swakarsa. The publication is sold on the basis that the purchaser agrees not to copy the material contained within it for other than the purchasers own purposes. In the event that the purchaser uses or quotes from the material in this publication - in papers, reports, or opinions prepared for any other person - it is agreed that it will be sourced to: PT. Dataindo Inti Swakarsa

Advertising and Market Research Services in Indonesia
Indonesia Industry Report and Market Research
January 24, 2010
Industry Code : L8293
Forecast to : 2014

Definition
Advertising and Market Research Services in Indonesia Advertising and Market Research Services consists of advertising services activities of various mass media, the production and placing of posters / pictures and other advertising services, like : leaflets / pamphlets, circulars / brochures, and various types or similar advertising. Also includes market research services provided on a fee orcontract basis.
Activities
The primary activities of firms in this industry are :
- Advertising agency services.
- Advertising media.
- Advertising space selling (on a commission or a fee basis).
- Advertising research.
- Leaflets/pamphlets.
- Circulars/brochures.
- Various types of similar advertising.
- Pamphlets, brochures, and various kinds of advertising.
- Market research services.
- Survey with public opinion research service.
PT. Dataindo Inti SwakarsaTelp : (62 - 21) 719 3832
3rd Floor, Gapura Raya BuildingTelp : (62 - 21) 719 3834
Jl. Bangka Raya No. 4, Pela Mampang Email : dis@diswebpage.com
Jakarta 12720, Indonesia
Chapter Headings US $ Select
Industry Outlook 50.00
Key Statistics 50.00
Market Characteristics 30.00
Segmentation 30.00
Industry Conditions 50.00
Industry Performance 50.00
Key Competitors 50.00
Key Factors 20.00
News
Retailers' Advertising Expenditure to Media Will Increase Significantly 0.20
Fortune Announces Dividends Rp.3 Per Share 0.20
PT Fortune Indonesia 0.20
A Thousand Ads Included in the Citra Pariwara 0.20
Fortune Sees Revenue Up 30 Percent in 2006 0.20
Retailer Advertisements Predicted to Rise 20 percent 0.20
Advertising Expenditure Projected to Increase 25 Percent 0.20
National Advertising Expenditure Increased 32 Percent 0.20
National Advertising Income Increased 24 Percent 0.20
The Promotional Vehicle 0.20
The Advertising Business 0.20
Cigarette Ads Continue to Billow 0.20

Report Content

The Advertising and Market Research Services industry in Indonesia research report contain trend analysis, statistics, market size information, industry growth rates as well as major competitors.

Major market segments are identified and also those forces affecting demand and supply within this industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information DIS also provides 5 year forecasts for this industry.

The comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.


KEY STATISTICS 2004 2005 2006 2007 2008
Industry Revenue 107,942 104,367 131,689 158,085 169,151 Rp.Billion
Industry Gross Product 7,016 6,784 8,560 10,276 10,995 Rp.Billion
Number of Establishments 110 120 130 130 130 Units
Employment 109,600 101,200 85,700 81,000 85,400 Units
Exports 2,856 3,457 6,481 6,521 7,820 Rp.Billion
Imports 10,926 10,899 25,482 30,419 35,880 Rp.Billion
Total Wages 1,425 1,316 1,114 1,010 1,109 Rp.Billion
Domestic Demand 116,012 111,809 150,690 181,983 197,211 Rp.Billion
The data above is sample data only

COST STRUCTURE % OF SALES COST STRUCTURE % OF SALES
Cost of Goods Sold 67.13 Gross Profit 32.87
Operating Expense 21.5 Profit (Loss) Before Tax 11.36
Administration 1.58 Depreciation 0.56
Electricity 0.66 Freight 1.99
Fuel, Parking, Toll & Retribution 1.62 Interest 3.09
Land and Building Rental 2.74 Marketing 2.69
Repairs and Maintenance 0.54 Service Fee 0.7
Staff Welfare Allowance 1.38 Other Expenses 0.92
Stationery & Inventory 0.48 Telephone 0.8
Utensils and Equipment 1.24 Wages and Salaries 0.5
The data above is sample data only

ESTABLISHMENTS IN (%) ESTABLISHMENTS IN (%)
Central Java 13.4 DKI Jakarta 6.5
East Java 22.4 North Sumatra 17.9
Papua 2.0 Bali 3.0
South Sulawesi 6.0 West Java 28.8
The data above is sample data only
TOTAL PRICE (US$)(RP)
Price 450.005.400.000
Payment Method
Credit Card
Bank Transfer in US$
Bank Transfer in RP
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Table of Contents
About this Report
Outlook
Key Statistics
Segmentation
Market Characteristics
Industry Conditions
Key Factors
Key Competitors
Industry Performance